(Junior) Paid Social Manager (all genders) - 80-100% - Remote in Germany

You’re not just running ads - you’re helping us figure out what actually makes them perform. 

As our (Junior) Paid Social Manager, you’ll work at the intersection of creative strategy and performance marketing. You’ll develop ad concepts, test ideas, and turn insights into campaigns that drive real growth, while also taking ownership of your own channels (TikTok & Pinterest).

This is a fully remote position. You’ll collaborate closely with our Paid Social Lead and a small, highly hands-on marketing team.

If you’re curious, data-driven, and love improving things step by step, you’ll feel right at home here.

At Librio, we turn stories into something personal. Our personalized books turn loved ones into the main characters of their own story. Our goal is to create emotional family moments that are remembered for a lifetime.

We're a small, international team blending storytelling, technology, and design. We care deeply about what we make - and how we make it. Together, we build products that are thoughtfully crafted, sustainably produced, and that bring joy to families around the world.

• Creative Strategy: Develop evergreen and event-based ad concepts and ad copy for all paid social channels based on data, platform, target audience and trends. Create briefings for UGC creators and designers, review and implement delivered assets, coordinate ad copy translations and continuously turn insights into better-performing ads.
  
  

• Campaign Management: Own and optimize international performance campaigns on TikTok and Pinterest, and provide operational support for Meta campaigns during peak periods or holiday absences.
  
  

• Testing & Learning: Collaborate on test roadmaps, run structured experiments, and analyze results to continuously improve creative and campaign performance.

• Stay Curious: Monitor competitors, platform updates, and trends - and bring ideas we can act on.

• 2-3 years of hands-on experience managing paid social campaigns, ideally in DTC / eCommerce
  
  

• A strong creative instinct: you know what makes an ad work, and can translate that into concepts, copy, and clear briefings, with a good feel for what works on different platforms
  
  

• Solid understanding of creative testing, data-driven optimization and performance KPIs (e.g. MER, ROAS, CPA, CTR, hook rate)
  
  

• Structured and detail-oriented, with the ability to manage multiple campaigns across international markets simultaneously
  
  

• Familiarity with tools like Looker Studio, Kitchn.io, and Asana, as well as tracking, attribution, and AI tools, is a plus

• You can communicate confidently in English (our company language); additional languages, especially German, are a plus

Real ownership early on: You will run your own channels and take responsibility, not just support

Learn fast: You will work with tight feedback loops, continuous testing, and see the direct impact of your work

Small team, real collaboration: We work closely together, move ideas forward quickly, and genuinely believe great work happens when people support each other

Meaningful product: Your work brings joy to families around the world